As a decision maker for your company, are you spending enormous amounts of time and money either in-house or via an ad agency to support your corporate or regional offices and franchisees with their marketing? Are your field offices clamoring for marcom material that your corporate office or advertising agency can’t create soon enough? How many sales opportunities are you losing as a result? Are you faced with the problem of field offices and franchisees creating and producing materials that don’t comply with brand standards undermining the brand equity you’ve painstakingly built over time?
At USFI, we work with companies like yours and people like you. We understand the challenges you face. And we have the solution.
A revolutionary new, web-based application, Dynamic Marcom™ gives your
authorized users the ability to custom build and execute four types of
marketing material. Anywhere. Anytime.
- Print ads, flyers and outdoor media
- Sales and marketing collateral
- Direct mail campaigns
- E-mail marketing campaigns
Give your stores flexibility and reduce everyone’s workload, including your own. Slash creation costs to a mere fraction of what you are currently spending. And retain control of your brand, because Dynamic Marcom uses only the creative elements you put into it, and it reports all user activity to you.
How does it work? Let’s say authorized users want to produce a direct mail piece. From your Dynamic Marcom website, they:
- Choose a template and add a headline, graphics, and copy from a pre-approved bank of choices
- Insert price, store and other variable information
- Access your mailing list archived on the site or mine a new list
- Send the finished PDF for printing and mailing
Start to finish, the 4-step process takes just minutes. And this holds true for flyers, print ads, inserts, you name it. Materials can even be archived for later retrieval, saving more time. Our vast network of media suppliers, including magazines and newspapers, give you easy access and quick turnaround on delivery.
With Dynamic Marcom, you get unprecedented speed-to-market. You save hard dollars while improving brand awareness. You give approved users flexibility without giving up control and brand protection. The only thing you give up is the tedium and expense of producing endless store- and region-specific marketing campaigns and collateral.
Since Dynamic Marcom reduces the time and effort involved by 75% or more, you’ll incur no incremental cost when you implement it. It will save your company tens to hundreds of thousands of dollars or more in direct costs, giving you an ROI in months instead of years.
Dynamic Marcom is working for several Fortune 500 companies. It’s ready to work for you. No guarantee you’ll levitate, but Dynamic Marcom could make a Marketing Guru of you.
To experience the true power of this solution, contact USFI for a demonstration that will revolutionize the way you do business.
Case studies can be found here.
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