Case Study - A Wireless Service Operator

The Challenge – A wireless service operator that offers local and long distance service with simple rate plans needed to allow both company stores and dealer-owned stores the ability to create brand compliant advertisements with the most up-to-date offers, equipment and ancillary products.

Requirements – For advertisements, the correct headlines and body copy must be selected based on the service plan’s price point being advertised. Both company stores and dealerships must be able to quickly create ads that contain the correct store location details without any data entry by field marketing personnel, thus eliminating errors.

The Solution – Dynamic Marcom, a secure, Web-based application, allows marketing managers and dealership owners in each market to create brand compliant ad layouts detailing different sets of store locations, based on market need. Print-ready PDFs of custom ads are generated in minutes.

Results – Over 900 company stores and dealers enjoy the ability to quickly create two-page ADVO advertisements, flyers, and in-store advertising materials. Upon selecting the price of the service plan being advertised, the end user is presented with the correct headline, image and copy selections in line with corporate marketing standards. Store locations are selected from a database lookup that guarantees the location information (address, phone numbers, etc.) is correct.

Case Study - A Leading National Home Builder

The Challenge – A leading national home builder needed to create brand compliant newspaper ads in over 30 different markets while allowing each market to customize the ads. Ads produced by divisional marketing managers were sorely lacking in brand compliance.

Requirements – Marketing managers in each division needed to be able customize the ads with photos, headlines and text without involving the services of a graphic artist or advertising agency. Also required was a process that would allow corporate headquarters to review and approve each ad.

The Solution – Dynamic Marcom allows marketing managers to select brand compliant ad layouts and customize them with photos, graphics and text pertinent to local market conditions. This web-based application generates new ads in minutes instead of days or weeks. Dynamic Marcom delivers automatic notifications to the appropriate headquarters personnel for approval. Once approved, the ads are instantly delivered to the publication and the marketing manager receives confirmation of publication.

Results – Cycle time for ad creation, approval and delivery is 75% lower, allowing for a rapid response to changing market conditions and tremendous savings on ad creation costs. Marketing managers customize ads with local information while corporate retains control, protecting brand equity.

Case Study - One of the Nation's Top Home Financing Companies

The Challenge – The marketing department of one of the nation’s top home financing companies was overwhelmed with requests from field offices for printed collateral, especially sales sheets. A method was sought to give loan officers and relationship managers the ability to quickly create custom sales sheets targeted to the correct customer segment.

Requirements – Field personnel and branch mangers needed to be able to select the sales sheet targeted to the chosen audience and product, and customize it with their contact information. Also needed was a way to create customer co-marketing materials to be used with real estate professionals.

The Solution – With Dynamic Marcom, branch personnel select the appropriate sales sheet from a pre-approved bank of choices, based on login and the answers to a few questions. All sales sheets are then customized and automatically populated with the appropriate contact information and included photo, with the end product being print-ready PDFs. Output options include USFI printing and delivering the sales sheets directly to branch offices.

Results – With a few mouse clicks, loan officers and relationship managers are able to produce print-ready PDFs of tightly targeted sales sheets containing property-specific information. The load on the marketing department is eased, and field staff create and receive brand-compliant collateral in one-fourth the time it takes the conventional way.