We love converting challenges into opportunities. Working, learning and growing always go together. Here’s how that works for you.
Since USFI can bundle every conceivable logistics service into a made-to-order logistics operation that serves you, the need for an in-house operations department is eliminated for a growing number of our clients. One of the most strategically astute decisions that many traditionally “high-touch” companies are making today is to focus their talents and energies on what they do best, rather than on shipping, receiving, inventory control, etc.
Imagine a key card holder that's not just a "cost of doing business," but one that actually generates revenue—that's the Pocket Concierge, a fold-out brochure custom-designed to feature your property's location and key amenities. Sure it looks like a card holder, until you pick it up, and then …
Sometimes the fame of a property overwhelms its parent brand to the extent that even the operator ceases to think about the big picture being painted for potential guests. Multiply that by 11 properties and you get a sense of how deeply the identity of Noble House Hotels & Resorts was buried beneath its superstar properties. The key challenge was to create a new center of gravity, around which the "planets" or properties would wish to rotate – enthusiasm was a must.
More than one million visitors a year love everything about Colonial Williamsburg, the nation’s premier colonial theme park, where the 17th and 18th centuries come to life. But single visits might tend to reinforce the idea that history is static and uninteresting once one has learned what one can. So how best to keep thousands of potential return visitors apprised of this ever-changing source of living history?
When a high-end resort hospitality chain has as much guest loyalty in the bank as RockResorts, it can seem distracting to focus on “minor” issues like whether or not all properties are using the same logo, brand-compliant colors, "green" papers and printing. Without these things, though, a brand’s credibility with consumers suffers, making it appear haphazard and environmentally careless in its public persona. Lack of focus can cost the brand a lot of money too, not just in lost engagements, but in printing and production inefficiencies.