We practice, practice and practice what we preach. The only reason to do anything is to do it perfectly. From start to finish. See what we mean.
Communicating for the communications industry is an art that USFI has finely honed. In fact, as partners with the industry's brightest innovators, we have played a significant role in developing the strategies, products and practices that define telecommunications today. Our portfolio is vast. We’ve created cutting-edge:
More than 2,400 clients. In more than a dozen important industries. This is our collective experience, and it's what will enable us to change the shape of your business. For many, the initial attraction is our depth of experience and ability to provide results. Long-term, what keeps clients with us is our commitment to keep learning and growing as we continue to provide smart solutions.
Some properties are impossible to pigeonhole, and like it that way. After all, when you’re in the business of redefining historic landmarks as hip, upscale destination resorts, you don’t want to carry anyone’s preconceptions of what a hotel should be.
We’re proud to produce results for such an impressive group of clients. Widely diverse, with far-reaching goals, our clients in the following industries have provided the challenges and opportunities that have made us what we are today: inspired…effective…uncommon.
The Hospitality Industry offers important case studies in escalating stakes and competition.
Sometimes the fame of a property overwhelms its parent brand to the extent that even the operator ceases to think about the big picture being painted for potential guests. Multiply that by 11 properties and you get a sense of how deeply the identity of Noble House Hotels & Resorts was buried beneath its superstar properties. The key challenge was to create a new center of gravity, around which the "planets" or properties would wish to rotate – enthusiasm was a must.
More than one million visitors a year love everything about Colonial Williamsburg, the nation’s premier colonial theme park, where the 17th and 18th centuries come to life. But single visits might tend to reinforce the idea that history is static and uninteresting once one has learned what one can. So how best to keep thousands of potential return visitors apprised of this ever-changing source of living history?
When MetroPCS, the nation’s fastest-growing prepaid wireless service provider, needed to open 1,087 new retail locations in New York and 720 in Boston in an “impossible” two-month time frame, they turned to trusted partner USFI to handle the logistics and supply chain management for all the collateral, signage and point-of-purchase inventory, from design to printing and delivery.
When a high-end resort hospitality chain has as much guest loyalty in the bank as RockResorts, it can seem distracting to focus on “minor” issues like whether or not all properties are using the same logo, brand-compliant colors, "green" papers and printing. Without these things, though, a brand’s credibility with consumers suffers, making it appear haphazard and environmentally careless in its public persona. Lack of focus can cost the brand a lot of money too, not just in lost engagements, but in printing and production inefficiencies.
One of the nation's biggest telecom companies wanted to grow its fiber optic-based home entertainment business with a new trial offer – a free DVR and HBO service for one month. With a relatively small budget, little to no major advertising support and the need to build traffic quickly, the brand had its work cut out for it.
Sometimes, a client’s brand just doesn’t reflect what the company is really about. When USFI undertook a total rebranding of BuyEfficient, the nation’s fastest-growing purchasing consortium serving the hospitality industry, we discovered a brand that wasn’t reaching its target audience, much less presenting a compelling reason to choose the client’s services.