Given by the Credit Union National Association, the Diamond Awards recognize excellence in credit union marketing. Our award-winning campaign for Resource One Credit Union’s Ambassador Benefits Program included three pieces of direct mail and a website.

The Ambassador Benefits Program rewards employees within companies who serve as a liaison between their companies and Resource One. The first two postcards in the marketing campaign were teasers to increase awareness of the Ambassador Program while the third postcard was used to launch it. Colorful and easy-to-navigate, the Resource Rewards website allows program members login access; once in, they are able to update program accounts, and record and redeem points for merchandise.

Visit our merit award-winning entry for the Ambassador Program for Resource One Credit Union in the Business/Select Employee Group (SEG) Development category.