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Located on renowned Chesapeake Bay, Windmill Point Resort recently invested a large amount of resources into developing a new look and feel. Its conversion to a luxe resort and townhomes with a prime location and beautifully appointed rooms complete, WPR came to USFI seeking to develop and market the brand in a manner that reflects its four-star status.
USFI is developing a full-scale marketing communications campaign for Windmill Point that showcases the resort’s ability to offer the ultimate guest experience. “We are partnering with WPR to maximize each touch point between the resort and its guests,” said Steve Ealy, Senior Art Director at USFI. “Every element has been thoughtfully considered to reinforce WPR’s brand, from sales brochures to cocktail napkins.”
Tasteful and creative design of all aspects of the look being provided allow Windmill Point Resort to shape public perception of what it has to offer. The re-branding will also enable WPR to better compete with other four-star resorts in the area
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