We love converting challenges into opportunities. Working, learning and growing always go together. Here’s how that works for you.
Sometimes the fame of a property overwhelms its parent brand to the extent that even the operator ceases to think about the big picture being painted for potential guests. Multiply that by 11 properties, and you get a sense of how deeply the identity of Noble House Hotels & Resorts was buried beneath its superstar properties. The key challenge was to create a new center of gravity, around which the "planets" or properties would wish to rotate – enthusiasm was a must.
Recognizing that a strong parent brand was essential to building any cross-property business, Noble House contacted USFI to discover a new, effective identity. USFI conducted a day-long, on-site workshop to identify core values, mission and promise, then went to work creating a new identity that was sophisticated, international and environmentally conscious. The resulting brand is now being applied to all significant operational items on every property – door hangers, menus, key cards, etc. – to be rolled out over the next year.
Since each of the client’s properties are graphically distinct from one another, the new "center of gravity" for Noble House has turned out to be its rather witty, sophisticated green consciousness, soon to be in evidence on all its materials. The chain is also realizing significant savings on production and print costs, due to USFI's expertise in consolidating and streamlining design and delivery.