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As a rule, premier hotel management companies don’t like to talk about their success on behalf of investors in hard numbers. But one USFI client is a major exception to that “rule.” SHM's success, year over year, was a growing phenomenon that would have attracted new investor groups by the dozens – if the client had managed to let anyone know. But the company’s branding had grown stale; hey, it happens. The logo, the surrounding messaging, the printed materials and website – all were irrelevant to the company our client had become.
USFI took a hard look at who the client was, and made a radical decision – this was a company that could not only talk about success, but guarantee it. From that confident claim grew the new logo, tagline, website, brochures and everything else that today identifies the company to its potential clients.
SHM Hotels was already living up to its tagline: Superior Results, Guaranteed. Today it looks like a company that can keep such a big promise. In spite of the toughest year the industry has seen in decades, our client’s managed properties are more than holding their own. Web traffic is way up. And the company has emerged as one of the few bright spots of the hospitality vertical over the past year.