USFI/Safeguard, a marketing solutions firm.

Who is USFI/Safeguard? A client recently answered that question with:

“The best-kept secret in Dallas.”

Latitude32.91276 Longitude-96.89024

Population in 2012: 1,241,162

(100% urban, 0% rural)

Population change since 2000: +4.4%

BIG Expertise.
BIG Value.

As you can see by their profiles, our team of 40 talented individuals has extensive experience. Couple this experience with our agility and responsiveness and you have a win-win for everyone involved. Let us put our expertise to work for you. Call today to learn more about the many ways our single source marketing solutions firm can work for you.

Safeguard is a Dallas-based,
single source, print and promotional products solutions firm.

USFI/Safeguard is a division of Safeguard, itself a division of the Deluxe Corporation.  At USFI/Safeguard, we manage the creative, production, distribution, and warehousing of our clients’ merchandising and promotional materials. As a result, our clients realize improved efficiencies and speed-to-market.

We make it simple. If you need POS merchandising materials, we do it. If you have inventory that needs to be warehoused, packaged and shipped – we do it for you. When timing is critical to you, we are experts at planning and executing to support in-market dates. It’s what we do and what we specialize in.

Learn more about USFI’s history.

USFI History

A Different Start Led to Uncommon Success

In memoriam: Faisal Ahmad (1949-2012)

He wasn’t your typical ad guy. He was a thinker. A doer. A maverick. So it’s no wonder that when Faisal Ahmad started his modest venture called US Forms from his kitchen table in his apartment in 1984, it would grow into a multimillion-dollar organization with more than 70 stakeholder employees. In the early days, usfi was a company that managed and produced a wide range of deliverables. As our clients changed, we did too. From the start, we had in place the underlying principles that allowed our business to grow, evolve and succeed. As Faisal puts it, "Our core competency is our dedication to our clients," and "Our chief innovation is in providing totally integrated solutions, seamlessly."

A Single Point of Contact = Total Accountability

Even though USFI coordinates a growing repertoire of marketing, communications, technology and logistics services, we still provide every client with a single point of contact. This way, we can ensure the integrity of every job. As Faisal explained, "What's hard to find in business today is a willingness to take responsibility for anything that's not on one's own desk." In USFI, clients have discovered a partner who does whatever it takes to get the job done.

Entrepreneurial to the Core

While USFI’s capabilities and revenues have grown beyond anyone's expectations, our core values have only deepened. Those who have partnered with USFI at any time since its founding will immediately recognize us today - not so much by the services and creative products, but by our superior, client-centric performance. How? We have preserved our original entrepreneurial spirit. The drive to serve, succeed and improve are all noticeably present, not to mention our flexible, nimble attitude.

Now approaching our 30 year mark, USFI continues to provide quality services and expertise in marketing communications. He will be remembered and his legacy lives on through USFI’s continued uncommon success.